A business plan is more than just a document for investors. It is your strategic roadmap for the successful development of your company. In the first workshop of the Startup Workshop, we took an in-depth look at the contents of a business plan. Here are the most important points you should consider.
What should be included in a business plan?
A good business plan covers all key aspects of your company:
1. executive summary: A short, concise summary of your company.
2. product or service: What problems do you solve for your customers?
3. market analysis: Who are your customers and what are the trends in your industry?
4. marketing & sales: How do you reach your target group and how do you sell your product?
5. company & management: Who is behind the company and what experience does the team have?
6. financial planning: What costs do you incur and how do you plan your income?
Why a business plan is important
The business plan not only serves as your internal roadmap, but is also an important tool for convincing investors and funding bodies. With a clear structure and sound market and financial planning, you can strategically manage your company and recognise opportunities at an early stage.
Conclusion
A well-thought-out business plan is the key to the success of your start-up. Start structuring the individual chapters today and use our workshop as a guide for your next steps.
Get even more tips on creating a business plan at our Startup Day on 11 October 2024!
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