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From the idea to the company: What you can take away from the first workshop

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Founding a start-up is full of challenges, but also full of opportunities. In the keynote speech of our first workshop, we shed light on how to successfully master the path from an idea to your own company. Here are the most important insights and tips that you can use directly for your own start-up.


Brainstorming - the first step towards founding a company


It all starts with an idea - but how do you find out if your idea has potential? One of the best methods is to identify the problem that your idea solves. The clearer you define the problem, the better you can tailor your idea to the market. Always think about your potential customers and ask yourself what added value you can offer them.


From vision to realisation


A good idea is just the beginning - the path to realisation needs a clear structure. The business plan and the business model canvas are two important tools for concretising your idea. They give you an overview of all the important building blocks of your company and help you to put your strategy on a solid foundation.


Challenges and opportunities


Every business start-up brings with it challenges, be it in terms of financing, sales or legal matters. It is important that you tackle these challenges proactively and at the same time recognise the opportunities that present themselves. Utilise networks, mentors and the support of incubators such as ZAT to benefit from the experience of others.


Conclusion


The keynote was packed with valuable advice for anyone who wants to take the plunge into self-employment. It showed that the path from idea to business is not easy, but with the right preparation and support, it is definitely doable.


Are you ready to turn your idea into reality? Register for the Startup Day on 11 October 2024 and work together with our mentors on your success!

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